Mission and goals

Message from a Mediterranean Samurai

In 1585, the Tensho Envoy embarked upon Spain, the first one of its kind from Japan into Europe, and in 1614 the Keicho Embassy, led by the noble Samurai Hasekura Tsunenaga and composed of Japanese merchants and 22 Samurai, settled in Coria del Río (Seville).

Although the desired commercial agreement was not settled in the end, the Keicho Embassy left a deep mark: hundreds of descendants from the group of Samurai who remained in Spain and who share the surname “Japón”, as I do. The first “Mediterranean Samurai”.

After all this, 4 centuries later, and coinciding with the 150th Anniversary of the establishment of diplomatic relations between Spain and Japan, I have decided to launch this microsite with the following objectives and philosophy:

* Introduce the history of the Tensho and Keicho embassies and the associations, publications and videos or films dedicated to them. Additionally to promote activities and events designed to disseminate these fascinating historical facts in our country.

* Present and promote the concept the “Mediterranean Samurai”: the perfect fusion of Japanese culture and values with the Mediterranean passion and creativity.

* To provide as a meeting point for companies, entities and relevant people who identify themselves with this concept and consider themselves “Mediterranean Samurais” in their professional and / or personal activity.

* Promote awareness and encourage participation in projects and activities of such “Mediterranean Samurai” either by oneself of in groups

I hope that this humble initiative is of your interest and that you enjoy what we have to offer as we will be looking to expand and improve upon regularly.

And, of course, if you or your company also consider yourselves as “Mediterranean Samurai”, we invite you to collaborate with us and participate in this project.



Marcelo Japón

Cofundador y CEO de HJAPÓN

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Daruma, Daruma: I’ll mark an objective and I’ll paint you one eye. Once I accomplish it, I’ll paint you the other one.

The Japanese charm of purposes.


“Omotenashi” values at home

A pleasant way to welcome people


¿Katanas can be used as a decorative element?

The use of katanas and its main functions


Successful Vanguardia campaign

The ad over the top of HJAPÓN


The Gold Laurel to “The Samurái Footprints”

The documentary film triumphs


The magic of Tokonoma

Its important meaning in the Zen world and in japanese interior design


Fusuma: interior sliding doors

Its structure and utility in japanese houses


Tatami room

The traditional japanese floor


Brief literature: Haiku poems

The most different and unique Japanese poetry


Japanese paintings: the visual arts most satisfactory

The most antique and refined paintings of all Japan currently stand out

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